As a Principal with Magnolia Roots Marketing, Karen’s goal is to provide comprehensive solutions that aid companies in developing consistent marketing messages. As an experienced marketing consultant, her ability to look at the big picture while evaluating the details, allows her to tailor marketing programs to each company’s needs.

Karen specializes in comprehensive marketing audits that help clients discover strengths and vulnerabilities and can make recommendations that support the client’s business goals.

In her free time, Karen enjoys gardening and scrapbooking. When she is not writing her life story, she can be found cheering on LSU’s football team as well as the Seattle Seahawks. Karen is an avid volunteer with Relay for Life and is Co-Chair of the McCleary Bear Festival in her hometown. She lives in the Pacific Northwest with her husband Mark, and her dog Winnie


Karen Waddington